Redesigning Society

Written by Kenny Ausubel

In cartoons, we often see a light bulb switching o­n to symbolize that a character is getting a brilliant idea.  Actually a light bulb is o­nly 4% efficient, wasting 96% of the energy it uses.  A light bulb is a space heater that gives off a little illumination, according to energy expert Amory Lovins.  Lovins goes o­n to note that cars use o­nly 2% of their energy to move and stop the wheels!  In fact, it appears that our vaunted industrial system is 94% inefficient, wasting over 9/10s of a product before it even gets to you. 

Kenny Ausubel, The Bioneers, p. 177.

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