Cradle to Cradle

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Written by William McDonough & Michael Braungart

Today our understanding of nature has dramatically changed.  New studies indicate that the oceans. the air, the mountains, and the plants and animals that inhabit them are more vulnerable than early innovators ever imagined.  But modern industries still operate according to paradigms that developed when humans had a very different sense of the world.  Neither the health of natural systems, nor an awareness of their delicacy, complexity, and interconnectedness, have been part of the industrial agenda.  At its deepest foundation, the industrial infrastructure we have today is linear:  it is focused o­n making a product and getting to a customer quickly anc cheaply without considering much else.

McDonough and Braungart, Cradle to Cradle, p.26.

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