A Question of Design

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Written by Worldwatch Institute

Today's industrial infrastructure is designed to chase economic growth.  It does so at the expense of other vital concerns, particularly human and ecological health, cultural and natural resources, cultural and natural richness, and even enjoyment and delight.  Excepts for a few generally known positive side effects, most industrial methods and materials are unintentionally depletive.

Yet just as industrialists, engineers, designers, and developers of the past did not intend to bring about such devastating effects, those who perpetuate these paradigms today surely do not intend to damage the world.  The waste, pollution, crude products, and other negative effects are not the result of corporations doing something morally wrong.  They are the consequence of outdated and unintelligent design.

McDonough and Braungart, Cradle to Cradle, pp.42-43.

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