3 principles of natural Capitalism

Written by L. Hunter Lovins

Natural Capitalism is based on 3 principles:

1.  Buy the time that is urgently needed to deal with the growing challenges facing the planet by using all resources far more productively.

2.  Redesign how we make all products and provide service, using such apporaches as biomimicry and cradle to cradle.

3.  Manage all institutions to be restorative of human and natural capital.

L. Hunter Lovins, State of the World 2008, ip.33 

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