Sharing culture: advertising

Written by Peter Barnes

What if we managed advertising as we manage, or could manage, physical pollution?  If corporations want to pollute our minds, they'd have to pay for the right to do so.  As with physical pollution, the transactions could be brokered by a trust.  This guardian of our inner commons would set caps on total trespasses and sell tradeable advertising permits to corporations. Our psychic costs would then show up as advertiser's monetary costs.  There'd be less advertising, more peace of mind, and if we so earmarked the revenue, more money for commercial-free broadcasting and the arts.

Peter Barnes, Capitalism 3.0, p.123-4. (Chap. 8, Sharing Culture). 

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