The Wal Mart/Costco factor

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Written by Daniel Imhoff

Many mas-market retailers demand that products be packaged in "blister Packs," the clear, rigid, plastic, planklike material that is tough to cut through and therefore theft resistant.  These clear packs also hold vast marketing potential and are often billboarded many times the size of the original product.  This is known among frustrated manufacturers as "the WalMart or Costco factor."  These clear packs can be made from PVC, one of the most toxic of our plastics, which generates dioxins in both the manufacturing and the incineration stages. While many companies and their designers consider these packages odious, their retail distributors demand them, erecting a serious barrier to change.

Daniel Imhoff, Paper or Plastic, p.33. 

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