A better bar code

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Written by Michael Pollan

If the bar code on the typical package of pork chops summoned images of the CAFO it came from, and information on the pig's diet and drug regimen, who could bring themselves to buy it?  Our food system depends on consumers not knowing much about it beyond the price disclosed by the checkout scanner.  Cheapness and ignorance are mutually reinforcing.  And it's a short way from not knowing who's at the other end of your food chain and not caring--to the carelessness of both producers and consumers.  Of course, the global economy couldn't very well function without this wall and ignorance and the indifference it breeds.

Michael Pollan, The Omnivore's Dilemma, pp. 244-245. 

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