Business innovation

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Written by Amory B. Lovins

In a society as complex and politically gridlocked as ours, business innovation can and must do much more that it has so far. Government can steer but shouldn't and often can't row.  It's up to private enterprise to craft, test, break, fix, rebuild, and scale the hard work of earning that net $1.4 trillion:  creating the value proposition, building the delivery mechanism, training the people, making the sale, corralling the finance, executing the deal, measuring the results, and continually improving the whole value chain.

Practitioners who want to gain an advantage on stodgy competitors will wield emerging technologies as a strategic weapon, walloping anyone who can't keep up.

Amory B. Lovins, Reinventing Fire, pp.81,93.

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