Seeking a false Holy Grail

Written by James Gustav Speth

Consumerism is not, and should not be confused with, consumption that satisfies essential human needs.  Consumerism is the faith that meaning, identity, and significance can be found in material, commodity consumption, which in turn requires money.  But since meaning and self-realization cannot be found there, nor basic psychological needs so met, consumers remain driven ever on to seek more possessions, which requires still more money, all of which is well understood by marketers.

James Gustav Speth, America the Possible, p.135

(cf. Rabbi Michael Lerner, The Politics of Meaning)




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