The Ecology of Commerce6

Written by Paul Hawken

Thus, this book proposes three approaches, all guided by the example of nature. The first is to obey the waste-equals-food principle and entirely eliminate waste from our industrial production. The second principle is to change from an economy based on carbon to one based on hydrogen and sunshine. Third, we must create systems of feedback and accountability that support and strengthen restorative behavior. whether they are in resource utilities, green fees on agricultural chemical, or reliance on local production and distribution. Conversely, we have to look at how our present economic system consistently rewards short-term exploitation while penalizing long-term restoration, and then eliminate the ill-placed incentives that allow small sectors of the population to benefit at the expense of the whole.


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