Truth in market

Written by Lester Brown

The challenge in building an eco-economy materials sector is to ensure that the market is sending honest signals. In the words of Ernst von Weizacker, an environmentalist and leader in the German Bundestag, "The challenge is to get the market to tell the ecological truth." To help the market to tell the truth, for example, we need not o­nly a carbon tax, but also a landfill tax so that those generating the garbage pay the full cost of getting rid of it and of managing the landfill and its potentially toxic waste flows in perpetuity.

Lester Brown, Eco-Economics, p.143.

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