Ecological Intelligence

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Written by Daniel Goleman

Ecological Intelligence explains how the consumer can be empowered by knowledge of the origin and effects of products and choose their purchases accordingly.  Data provided from a Life Cycle Assessment of the product or service, widely distributed through the internet by  social networking and open databases (Radical Transparency) enables the consumer to choose the least harmful or (hopefully) the most beneficial product or service.  When the consumer knows the consequences of a purchase and chooses or rejects a product accordingly, industrail providers will be forced to change.  This is a powerful idea which, if fully implemented, could change human commerce into a beneficial rather than a destructive activity, 

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